I remember seeing The Jesus and Mary Chain for the first time and being blown away by the volume and shear intensity of their live sound. You know you’ve stumbled onto a special band when you yearn for them to turn the amps up louder. Hailing from Cardiff, Wales, White Noise Sound have created a sound that I haven’t heard in many years. This sound is the culmination of taking your JAMC, MBV influences and sending them through a meat grinder, filling it with sweat, feedback and a certain sense of beauty that the volume is never able to completely hide. The band turned it down for a moment to talk shop with our own Sania.
TDOA: So six musicians making a whole lot of noise together, how did you all meet?
WNS: There aren’t a lot of places to go in Swansea – especially for people like us. It was inevitable that we met.
TDOA: The band comes out of Wales, what was it like trying to get your music out there? What is the music scene like?
WNS: There are a number of ‘scenes’ in Wales – but we’re not part of any of them.
We started this band because we couldn’t find anyone immediately around us (in our hometown) doing anything that we considered of any worth.
It’s difficult to get noticed when you come from ‘no-where’ – you need to make it happen.
TDOA: The debut album is out now, it was produced by Peter Kember of SpaceMan 3 and Cian Ciaran of Super Furry Animals, a pretty amazing combo, how did you end up working with them and how was that experience?
WNS: We’ve been lucky to have worked with and / or shared the stage with many of the people that we hold in the highest regard.
We got in contact with Pete some time back and that led to a few all-night recording sessions – it’s fair to say that the experience was ‘formative’.
We were aware of some mixes that Cian had done for other Welsh bands; we were told that he was interested in working with us on the album – we didn’t need to think about it. We couldn’t have asked for more from Cian’s mixes – he is a magician.
TDOA: The album has a sound aesthetic that very closely mirrors your live sound, what’s your recording process?
WNS: The album was primarily recorded in an old Hotel / come 24 hour drinking den in Swansea – it was a case of stepping over the bodies and setting everything up.
We were conscious that we didn’t want to stray too far from what we could produce live.
TDOA: I have to ask you about the track “There’s No Tomorrow” because it really stands out, especially the vocals as a really unique item. It has this understated force to it and so many different directions that I think you could spend all day with it and still never figure out what’s behind it. What was the approach with this song?
WNS: One of the guitarists had the first three chords; they were then built into the general structure by the band; vocal (after a few long nights) written and laid on top; add keys, strings and woodwind; finish with a touch of brass genius from Cian.
TDOA: And also the track ‘Blood’, it has a garage rock feel to it, what was the direction with that particular song?
WNS: The Stooges on crack.
TDOA: The band has shared the stage with and collaborated with an impressive who’s -who list of names, what’s been the most memorable moment so far?
WNS: The show in Wales with the Super Furry Animals was definitely a highlight.
We’ve also just come back from doing a few shows in Europe with The Warlocks – great people and great shows.
We’ve never seen anyone dance quite like the Swiss dance.
TDOA: What are you guys listening to? Anything on heavy rotation?
WNS: There are mutual loves – Neu!, Suicide etc – but we all have differing musical tastes, all of which go into the melting pot.
TDOA: Do you guys ever feel overshadowed by your influences/comparisons? That maybe the innovation and experimentation of your sound is often overlooked in trying to say your band sounds like this or that band?
WNS: No. People will always try to understand something new by reference to something that they’re familiar with.
We think any one making their first album will wear their heart on their sleeve to some degree but our music is very much a product of our day.
We made the album that we wanted to make – it’s not going to be for everybody… it’s not meant to be.
TDOA: So what’s next for White Noise Sound? Any last words you want to leave us with?
WNS: We want to get this album and our live show in front of as many people as possible.
We’ll be touring proper through Europe early next year and, if that goes well and we’re all still talking, a second album will be ready by the end of next year.
Get the album, play it from start to finish and PLAY IT LOUD.
For more information, visit http://www.whitenoisesound.net/